President's Message - March 2007
Greetings,
As McKesson continues to grow, InSight continues to build out plans that keep us poised and aligned for growth. I’m proud to be a part of a group that recognizes a need for its own evolvement.
InSight as an organization has over time built up a strong contingency of members and volunteers with solid interest and passion in this community. We humbly hold our own knowledge and experiences as our core value and it’s this collective value that helps to perpetuate our growth even more.
As a means to keep us tapped not only into the changing landscape but also into our community needs, we recently conducted a Member Needs Assessment. The results of these findings were highly interesting and will serve well in validating and supporting our own plans for the future.
While results of this feedback are still being incorporated into our strategic plan, there are opportunity areas worth highlighting to give you a snapshot of what’s on the horizon.
Once again, membership recruitment is a prominent focus for us this year and results prove that we have a great foundation to launch our efforts. Once again, as McKesson’s customer base grows, our channels grow as well. Our Membership Committee is capitalizing on this opportunity by building out a plan that addresses key channels, resources and audiences, including our C-level audience and associated programming ─ a top focus for us moving forward.
Member data also is helping us bolster retention as we release new programs and services that create more value for you and your teams. For instance, while our Annual Conference still remains the preferred event, we’re hearing from you that alternative educational and collaboration formats ─ both virtual and face-to-face ─ also are appealing options. As a result, we’re looking into regional events, Webinars and online tools to better support members’ schedules and training budgets. We’ll keep you all updated on these new additions as they unfold.
Finally, with everything we do, we continue to enrich our partnership with McKesson. We’re forging ahead with stronger relationships and bigger, more united plans for the future.
I’m truly excited about what lies ahead for InSight. And from hearing your feedback, it sounds as if you’re equally as energized about the direction this organization is moving in. Once again InSight is a product and reflection of us all. I think we should all be proud of what we’ve already accomplished, but be particularly proud of what’s to come.
Deborah Gash
InSight President
...